Digital Marketing
Fundamentals of Digital Marketing Course
Digital Marketing is at leading in innovation across the globe and hence Digital Marketing course in Dubai is in high demand. Apart from this due to lockdown, it is in high demand, and the requirement for skilled professionals is on the rise. We are now living in a digital era where traditional marketing is no longer sufficient. Buying selling becomes easier by bringing the marketplace on your fingertips. Especially in Dubai, Digital Marketing courses are among the top searched.
Digital Marketing course provides basic intro of Digital Marketing and its importance within the current media environment. It will provide in-depth knowledge of multiple digital channels.
Digital Marketing Course in Dubai consists of channels such as Social Media, PPC, SEO, Google Adwords, Google Analytics. It will give a brief idea about how they can be used effectively to create an impactful digital marketing strategy.
Mubins Manual can help you providing free tips and hacks for growing your presence. You can start a blog first on WordPress for free. Check the steps here and it should not take more than 10 minutes. Once you start your blog you can earn money by blogging.
Digital Marketing Site Map on Mubins Manual :
- Search Engine Optimization
- Web 2.0 Backlinks
- Start a blog
- How to increase the website organically.
- Web Hosting
Who should do this course ?
- Marketing & Sales Professionals
- Business Owners
- Entrepreneurs
- Digital Marketing Professionals
- Students
Digital Marketing
Have you wondered how do you see ads on your phone about the things you googled? The answer is obviously digital marketing. For instance it tracks your likes, dislikes, behaviors, etc and suggests you the relevant ads. Facebook, Instagram, Snapchat, Linkedin, etc are used for advertisements. Digital Marketing includes knowledge about all these fundamental social media platforms.
Search Engine Optimization(SEO)
There are two types of Search Engine Optimization ,ie. On-page optimization and Off-page optimization.
On-Page Optimization
- Keyword Research with Google Keyword Planner.
- How to Select a Domain Name?
- Page Naming {URL Structuring} and Folder Naming
- Image Naming, Image Title, and ALT Tags Creation
- What are Meta Tags
- Description
- Country Robots
- Keywords Author
- Redirection Tags
- HTML Sitemap creation
- XML Site Map Creation
OFF-Page Optimization
- What are Web 2.0 Backlinks?
- Why Backlinks are Important?
- How to Get Backlinks?
- Difference Between Do-Follow and No-Follow Backlinks
- What is Google Page Rank?
- How to Increase Page Rank?
- Search Engine Submissions
- Directory Submissions
- Classifieds posting
- Social Bookmarking
- Social Networking
Search Engine Marketing (SEM)
Search engine marketing is undoubtedly a very important component which many people don’t necessarily follow. Evidently SEM is a broader term than SEO and is used to encompass different options available to use a search engine’s technology, including paid ads. SEM is often used to describe acts associated not only with researching, submitting, but also positioning a website within search engines.
Some of the most common SEM best practices include:
- Using keywords and keyword analysis.
- Search engine optimization (SEO).
- Building ads and content for local listings and geo-targeted ads.
- Pay-per-click (PPC) advertising campaigns.
Google Adwords
Google Adwords is a digital marketing platform indeed used to advertise content marketing. As the name suggests it is developed by Google to promote paid advertisements unquestionably. Advertisers pay to google for displaying their ads on the target audience devices following their web cookies.
Since everyone wants to be on top, Google Adwords( Google Ads) allow advertisers to bid. It should be noted that this is how Google makes money from search engines. A wide range of campaigns such as Search, Display, and Video are available. Undoubtedly highest bidding wins the top position on search results. Digital marketing teaches how to run the campaign and bid accordingly. In addition to this one can create multiple Ad groups by analyzing the products and services offered by the client. Not only display ads but also video ads can be used for advertisement on Youtube by the Google Adwords. Bidding strategies and maximizing bid for Ad groups are particularly thought by Digital Marketing experts. Besides bidding strategy Google Adwords offers keyword planners as well for focus keyphrases.
Contact me for more information about Digital Marketing .
Mubin Ansari is a Digital Marketing and CMS specialist, who holds a Bachelor’s degree in Chemical Engineering. He graduated from Pune University in May 2013 with distinction. Certified Digital Marketing and Doctorate in Management Studies. Marketing mind, ambitious, exploring the world. He enjoys cooking, microblogging, teaching, and learning new skills. Whenever he is not blogging you can find him exploring the world with his amazing family.
1 Comment
Patricia Dolan · May 21, 2020 at 5:00 am
My name is Patricia and I am content marketing specialist at Optima Digital Marketing.
Currently, I am in the process of writing a blog post for one of our clients. Please let me know if you are accepting blog posts.
Here are 3 proposed titles:
1)Early ProLiant Servers Helped Make Database Servers Ubiquitous
2)Types of Keyword Intent That Impact Search Marketing
3)When Blogging is Boring
If you have any other suggestions then please let me know. I ahve large team of content writers and many pre-written content is ready to publish. We can writen in any niche.
Please let me know what you think. I am very sure that once you see my writing, I will become regular contributor to your website.
Patricia Dolan
Senior Content Writer Strategist
Business Promoted