Social Media Marketing

Published by mubinansari on

Social Media Marketing

Undoubtedly, most of us know about social media marketing. It is indeed one of the booming sectors during our quarantine life. But posting pictures and boosting the post doesn’t make you a social media marketing expert. Hence it is very important to understand the basic fundamentals of Digital Marketing.

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What is social media marketing?

Social media marketing basically refers to the marketing of products using social media platforms and websites to promote a product or service. Social Media Marketing platforms such as Facebook, Instagram, Linkedin, Tumblr, Reddit, Snapchat, etc. Basically all these social media marketing contributes to Web 2.0: Backlinks.

You might like How to Advertise on Instagram and How to Advertise On Facebook.

Related ArticleHow To Drive Traffic From Pinterest

Social media marketing helps us not only to connect with your right audience but also to build your brand, increase sales, and drive website traffic. Social Media Marketing is most effective when used in a proper strategic way following SEO technique and Keywords Research. I usually do my keyword research using SEMrush.


Why Social Media Marketing?

There can be a number of reasons which can be penned down. Let us be realistic and understand the top 10 reasons for Social Media Marketing.

1. Encourage Engagement

Social media marketing is about using the right methods to engage with your target audience on social media platforms. The main purpose is to get organic traffic to your profile. Social Media platforms work on their own algorithms and show you the relevant posts. To me, Instagram is a very powerful tool for encouraging engagement. You can either generate a quiz, ask questions, use hashtags, etc in order to engage your targetted audience.

Related postHow to Advertise on Facebook ?

2. Brand Building

Displaying your business personality through social media is one of the best ways to connect with your target audience. Your social media channels are just expanded opportunities for your brand’s voice, content, and interactions. You can get more & more new customers from social media branding. Build your branding and get high sales. Also, you should understand the Top 10 Reasons To Buy A Website.


Your brand can reach to the target audience by default due to Instagram’s algorithm. Use the right hashtags and post your product or service regularly. Posting your content regularly will automatically increase your reach, to be precise organic reach. Based on the repetitive impression it will help to influence your audience to follow you. For instance, you are posting about biryani and based on your audience behavior it will reach the right profiles.

4. Audience Interaction

Post Content such that your audience interacts with you. Undoubtedly it should be two-way interaction. If you want to increase social media engagement, you need to create content that people can engage with. Not only they should comment but also you should respond to the comment. You can run a campaign and ask your audience to tag their friends and follow your account.

Related Post : Blogging vs WordPress Which is the best ?


Apart from brand building Social Media Marketing helps you to increase your conversions. Conversion is basically an action performed by your audience. Please remember the basic relationship between sales and conversation- Higher the traffic higher the conversion. Hence you need to generate higher traffic in order to increase your conversion.

6.Inbound Traffic

Social media helps you to increase your inbound traffic. People buy what they see, and always hungry to try new things. Social Media Marketing of Tiktok is remarkable. Entire youth, except me, is using TikTok. You will be surprised to know that election campaigns are using it too for getting votes.

Without social media, your leads are limited to people who are familiar with your brand and people who find you by searching ranked keywords. By increasing your social media content frequency and expanding your social media channel presence, you are influencing people to use your service.

7. Targetted Audience

Social media is a long term approach, and you won’t be reaping these benefits overnight. It helps you to target your audience. Most of the people these days follow and rely on influence on social media. Based on the interactions and reviews you can set your target based on the location or behaviors


It helps you to remarket your products and services to the old audience. There are times when people visit your website just to compare the prices or services. Such an audience can be targeted using a remarketing feature. Facebook pixels help to track the behavior of your audience which are targeted for your next campaign.

9.New product announcement

As mentioned in my earlier post about Search Engine Marketing, Social Media Marketing also helps to launch your new products. Based on your expertise you can launch your product and get fruitful results. If you are a parttime marketer, I wish you good luck because you need proper research before starting a campaign. Undoubtedly, it can backfire you as the first impression could be the last impression. Hence, once again I am suggesting you to use SEMrush for revealing your competitor’s strategy.

10.Budget: ROI

For any organization, ROI is very important because at the end we all have expenses. Social Media Marketing should have a monthly budget based on your ROI. Keeping a budget for social medial marketing will help you to utilize your resources. You might need to spend more initially but gradually you can save money.


I would like to conclude here as its more than 895 words already 😛 I would love to write more but time doesn’t permit me. Marketing is a very crucial part of any business, especially for new entrepreneurs. But the first step is getting started and don’t look back. Each day is a new opportunity and makes the most of it. Do not give excuses of time, and try to manage your time efficiently.

Get in touch with me for growing your business through digital marketing with assured results.


Mubin Ansari is a Digital Marketing and CMS specialist, who holds a Bachelor’s degree in Chemical Engineering. He graduated from Pune University in May 2013 with distinction. Certified Digital Marketing and Doctorate in Management Studies. Marketing mind, ambitious, exploring the world. He enjoys cooking, microblogging, teaching, and learning new skills. Whenever he is not blogging you can find him exploring the world with his amazing family.


Mubin Ansari is a Digital Marketing and CMS specialist, who holds a Bachelor’s degree in Chemical Engineering. He graduated from Pune University in May 2013 with distinction. Certified Digital Marketing and Doctorate in Management Studies. Marketing mind, ambitious, exploring the world. He enjoys cooking, microblogging, teaching, and learning new skills. Whenever he is not blogging you can find him exploring the world with his amazing family.


Cristina Petrini · July 1, 2020 at 11:50 am

It is an interesting topic for anyone who works in the sector as it is complex. Thanks for helping us understand how to extricate ourselves in this jungle.

Eloise · July 1, 2020 at 5:18 pm

these are all very good tips for the entrepreneur out there… I need to get WAY better at the algorithms, I admit I slipped off when it comes to that these days, it’s tricky balancing everything out, esp when I’m working on my book!

Sarah Flanagan · July 1, 2020 at 6:47 pm

Yes your post is true. I do social media marketing for companies as well.

Claire · July 1, 2020 at 8:41 pm

Great tips here. I need to work hard on all my social media marketing plans.

chad · July 1, 2020 at 9:35 pm

That is an area that keeps on evolving daily! I need to catch up on the newest social media trends and platforms.

Jenni · July 2, 2020 at 10:46 am

Social media marketing is so important for businesses these days. Everyone is influenced by it even if they don’t realise

Catherine · July 2, 2020 at 1:57 pm

Social media marketing it so important to online brands but it’s not easy to master and there is so much to understand. Thanks for breaking it down!

Cindy Batchelor · July 2, 2020 at 4:13 pm

This looks great! Thanks so much for sharing! Will def be looking into this some more! Hope you’re staying safe and healthy during these crazy times! xoxo

ESHR PRKR · July 13, 2020 at 7:06 pm

I live for interactive content and user engagement. I’m still growing but I plan to master a few more on this list. Thank you for sharing this post, I enjoyed learning something new today.

Jay Aguirre · July 14, 2020 at 4:16 am

Social media marketing has been so important for so long but many businesses are just now starting to take note. It’s crucial to have good SMM.

Talya · July 14, 2020 at 7:53 am

Some great advice here. Social media marketing is so important – I think a lot of companies are reluctant to spend money on it but it’s important if you really want to get traction in this field.

Cynthia | What A Girl Eats · July 14, 2020 at 3:55 pm

So much to absorb! I’ll be referring back to this article. Social media is where it’s at!

Cindy Batchelor · July 14, 2020 at 4:40 pm

Encouraging engagement is so important! Loved the tips! Will def be using these in the future! Thanks for sharing!

Ashlee · July 14, 2020 at 8:03 pm

I am still learning how to effectively use social media and thank you for this post. Everything written here is truth and I enjoyed the way you broke it down!

Melanie williams · July 15, 2020 at 10:37 am

I agree with you on this one social media marketing is super important for any business especially these days x

Marta Skeledžija · July 17, 2020 at 12:48 pm

Great post. Very helpful and full of information.

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