How To Advertise On Instagram

Published by mubinansari on

How To Advertise On Instagram-How To Increase Instagram Followers Tips

Finally, I got the time to write, and today I am writing about how to advertise on Instagram. Earlier I wrote about how to generate lead from Facebook. Advertisement on Instagram is one of the prime tools of Digital Marketing. According to the website Statista, there are about 1 billion active users on Instagram. This app is especially popular in the United States, India, and Brazil, which have over 130 million, 100, and 91 million Instagram users each.

In this topic, you will get a brief idea about how to advertise on Instagram. Not only you will learn the benefits, but also you will learn about how to increase Instagram followers.

Increase Presence on Instagram

Undoubtedly, Instagram is well known to everyone, but its algorithm and features are not familiar. Three out of ten posts the pictures without using filters, tags, or location. Users can share photos and videos publicly and privately on the Instagram app and through other social networking platforms such as Twitter, Tumblr, or Facebook. Instagram started out with photos that were square-shaped but now is open to pictures in any aspect ratio as well as videos with up to 60 seconds.

Instagram was acquired by Facebook in 2012, and hence the advertising platforms are merged. First, most of the advertising and targeting options are the same for Facebook and Instagram and second expenditure can be deducted from the same account.

Discloser: Some of the links below are affiliate links, and at no additional cost to you. I will earn a small commission if you decide to make a purchase. Please understand that I have experience with all of these companies, and I recommend them because they are extremely helpful when starting a blog. Plus, by using my affiliate links, you are helping me keep this blog up and running. And would like to thank you for that.

Types of Advertisement on Instagram

Instagram offers advertisements similar to Facebook. Based on your requirements you can choose the campaign and acquire the desired results. When we say requirements it means your goal and objectives. If you are objective is just to increase your followers on a personal account you can reach out to me so that I can add you to the private network of Instagram for supporting each other.

Increase Instagram Followers –

  • Find me on Instagram – mubinansari
  • Follow me
  • DM me – #mubinsmanual
  • You will be followed back and added to the private group.

My feed looks like this 👇👇👇

Advertisement On Instagram
Advertisement On Instagram

Top 7 Reasons for Instagram Advertisement

Instagram offers a range of different objectives for which you can optimize your campaign. Instagram will show your ad to the people in your target audience who are most likely to take the action you want them to take.

  • Reach
  • Traffic ( Website , app, store , Instagram profile )
  • App Install
  • Brand awareness
  • Engagement
  • Video views
  • Conversions

But targetting the right audience is always a challenge. You might spend a huge amount with a poor CTR rate. That’s the reason I use the best keyword research tool in the market SEMrush. You can try it for free under the below link.

Once you do your research you can proceed forward for advance targeting options offered by Instagram.

Targetting Audience on Instagram

Instagram offers various options for targeting the right audience. For advertisement,you can manage it on Facebook Ad Manager. You will need a Facebook page linked to your Instagram.

Demographics: Target users by age, gender, education, and the languages they speak.
Interests: Target users by interests, based on profile information, pages or content they engage with. You can choose from hundreds of categories like sports, movies, music, games, or shopping.
Behaviors: Target users based on what Instagram knows about user behavior, such as the way they shop, the phone they use, or if they plan to buy a house or a horse.
Connections: Target users who like your Facebook Page or Instagram account and their friends.
Custom Target: Target existing customers based on data (e.g., emails, phone numbers) you provide. You can also create Lookalike Audiences, people who are similar to your existing customers.
Location: Target users by country, state, city, zip code, or the area around your physical business.

Undoubtedly as per your requirements, you can set your budget . Based on your target set Instagram will charge you as per your instructions. Kindly note that it is very important that you set your daily budget and total spend carefully. You can schedule your ads and set duration for campaign instead of life time budget.

Tips: Do not select enhance CPC, set your budget manually,and try two-three different campaigns and evaluate which is the best for you.

Steps for Advertisement on Instagram

1: Log in to your Business Manager account – https://business.facebook.com
2: Select Adverts Manager under Business Manager menu
3: Select your marketing objective
4: Choose Audience
5:Select Placement
6: Review and Run campaign

Instagram placement can be in news feed , and stories on mobile devices.

Advertisement on Instagram
Supported Campaigns on Instagram

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Conclusion :

These are very basic steps to advertise on Instagram. Once again I would like to inform you that proper strategy needs to be followed in order to get fruitful results. Keyword Research and market dynamics need to be studied before placing an ad. Don’t get confused about your spending, you can set a budget for each social media platform and use it wisely. Each platform will help you to reach your goals. Get in touch with me if you are looking for any help. I am excited to write the next post about Advertisement on Snapchat.

Instagram is a fantastic platform to tell a yours story in a visual and engaging way. Successful campaigns do not sell products or advertise big discounts but bring a product’s or brand’s authentic heart and soul to life. Advertisers have to carefully balance the information and the inspirational value of their campaigns to encourage the community to like and share their ads.

mubinansari

Mubin Ansari is a Digital Marketing and CMS specialist, who holds a Bachelor’s degree in Chemical Engineering. He graduated from Pune University in May 2013 with distinction. Certified Digital Marketing and Doctorate in Management Studies. Marketing mind, ambitious, exploring the world. He enjoys cooking, microblogging, teaching, and learning new skills. Whenever he is not blogging you can find him exploring the world with his amazing family.

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mubinansari

Mubin Ansari is a Digital Marketing and CMS specialist, who holds a Bachelor’s degree in Chemical Engineering. He graduated from Pune University in May 2013 with distinction. Certified Digital Marketing and Doctorate in Management Studies. Marketing mind, ambitious, exploring the world. He enjoys cooking, microblogging, teaching, and learning new skills. Whenever he is not blogging you can find him exploring the world with his amazing family.

1 Comment

Mahmoud · August 12, 2020 at 12:02 pm

Wow ! This is so useful article , Thank you for sharing . Should post advertisement for my business soon.

Comments are closed.

error: Try your own ideas😤